# EzyGas — Brand Manual

**Version 1.0** · 2026-07-12 · Owner: Mohamed EL Zayat (Chairman)
**Market:** Egypt (Cairo / Giza), Arabic-first · GCC-expandable · **Web:** ezy-gas.com

This manual is the reference for any supplier, agency, printer, or partner producing EzyGas-branded materials. Download all source assets at **brandbook.ezy-gas.com**.

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## 1. Brand Essence

| | |
|---|---|
| **Name** | EzyGas (إيزي جاز) |
| **Tagline** | **Safe. Clean. Smart.** |
| **Descriptor** | LPG Composite Gas Solutions |
| **Category** | LPG cylinder lifecycle & on-demand delivery platform |
| **Consumer app** | EzyGas — order, track, pay COD, verify by OTP |
| **Driver app** | EzyMan — jobs, SLA countdown, custody scanning, cash reconciliation |
| **Core idea** | LPG delivery as a controlled cylinder lifecycle with end-to-end audit trails |
| **Differentiator** | Safety — certified, sensor-monitored, fully traceable cylinders |

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## 2. Logo

**Primary (full-colour):** navy "Ezy" + green "Gas" with the green flame/leaf droplet and recycling motif. Use on white / light backgrounds.
**Reversed (white):** all-white version for dark or photographic backgrounds.
**Brand mark:** green flame icon on navy — for app icons, avatars, favicons, and tight spaces.

**Clear space:** keep free space equal to the height of the "E" on all sides.
**Minimum size:** 24 px (digital) / 15 mm wide (print) for the full lockup.

**Don't:** stretch or distort · recolour outside the palette · add shadows/outlines · place the colour logo on busy or low-contrast backgrounds · rotate · rebuild the wordmark in another font.

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## 3. Colour Palette (from official artwork)

**Primary — Navy**
- Navy `#161D46` · Navy Ink `#141C38` · Navy Surface `#151B29`

**Primary — Green**
- Flame Green `#3DA75B` · Green Mid `#629A32` · Deep Green `#094E36` · Lime `#8CB542` · Soft Green `#81BF79`

**Neutrals**
- White `#FFFFFF` · Cloud `#F5F7FA` · Slate `#4A5568` · Line `#E2E8F0`

**Semantic**
- Success `#3DA75B` · Warning `#E0A106` · Danger `#E23D3D` · Info `#2B4C9B`

**Signature gradient:** `#81BF79 → #3DA75B → #094E36` (135°) — the flame.

Accessibility: all text/background pairs must meet WCAG AA (4.5:1). Navy is the safe text colour on light; white on navy. Lime/soft green are accents, not body text on white.

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## 4. Typography

- **Arabic (primary):** Cairo & Tajawal (Google Fonts, SIL OFL — free to use/embed).
- **Latin/English:** Cairo & Tajawal Latin glyphs for a unified bilingual feel; fallback `system-ui, -apple-system, "Segoe UI", sans-serif`.
- **Usage:** Cairo for headings/display, Tajawal for UI/body.
- **RTL:** Arabic is default and right-to-left; increase line-height (1.6–1.75); never justify Arabic body; mirror layout and directional icons.

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## 5. Voice & Tone

Trustworthy, calm, competent, warm — the reassuring expert. Arabic-first, plain over technical, safety as confidence (never fear), concrete and honest, respectful to drivers.

**Boilerplate (EN):** EzyGas is an Arabic-first LPG cylinder lifecycle platform for the Egyptian market, connecting consumers, drivers, and operators through a safety-led, fully auditable delivery service — SLA-bound tiers, OTP-verified cash-on-delivery, real-time IoT gas monitoring via Linktra® Smart Sensors, and an end-to-end custody chain that makes every cylinder traceable.

**Boilerplate (AR):** إيزي جاز منصة لإدارة دورة حياة أسطوانات الغاز، عربية أولاً، للسوق المصري — تربط المستهلكين والسائقين والمشغّلين بخدمة توصيل آمنة وقابلة للتتبّع بالكامل: مستويات خدمة محددة، دفع عند الاستلام بتأكيد OTP، ومراقبة لحظية عبر حساسات Linktra® الذكية.

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## 6. Imagery & Iconography

- **Photography:** real, human, Egyptian context — drivers, cylinders, doorstep deliveries. Bright, warm, trustworthy. No abstract gradients as stand-ins.
- **Icons:** consistent line style (lucide), rounded; mirror directional icons in RTL.
- **Never:** alarmist "explosion" imagery, generic Western stock, cluttered scenes.

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## 7. Design Language — "Liquid Glass"

Translucent surfaces with backdrop-blur, subtle white strokes and soft glow, gradient heroes (navy→green), depth via shadow/glow tokens, quick smooth motion (150–300 ms). Dark and light modes are both first-class.

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## 8. Downloadable Assets (brandbook.ezy-gas.com)

- Logos: colour PNG, white PNG, white-on-navy, brand icon (1024/512/192).
- Colour tokens: `ezygas-colors.css`, `.scss`, `.json`.
- This manual (Markdown).
- Full brand kit ZIP (all of the above).

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## 9. Usage & Approvals

Suppliers may use these assets for approved EzyGas work only. Any new logo lockups, colour changes, taglines, or co-branding require written sign-off from the Chairman's office. Questions: via the EzyGas team.

*Note: vector logo formats (SVG/EPS/AI) available on request from the brand owner.*